BUSINESS PLAN FOR 'WEAR YOUR HEART' TEES
"How do market forces shape the way we live, work, and even play? Students in this course look at business through a designer’s eye to understand the interplay between producers and consumers, governments and people, stockholders and stakeholders, man and the environment, and how all of these factors interconnect and ultimately direct how our products, processes, and systems are created. Students gain an understanding of the implications of their decisions, how to identify risk areas, long-term thinking strategies, and best practices for sustainable business models through weekly exercises, special projects, and the creation of a business plan."
-MCAD Course Description
For this project, I created a business plan for a clothing company, 'Wear Your Heart', that used their tee designs as a platform to both provide consumers with exposure to the factory workers' lives and to raise money for Asia Floor Wage Alliance's Living Wage initiative. The website for "Wear Your Heart" tees will offer a platform for the customer to connect with the factory workers, redefining the customers' relationship with their clothing.